Dah Chong Hong Holdings, an indirect wholly owned subsidiary of CITIC Limited (stock code: 0267.HK), is an integrated trading and distribution company operating in 13 Asian markets. DCH is a leading distributor and dealer of motor vehicles in Greater China as well as a provider of a full range of associated services. DCH’s consumer business comprises the manufacture, retail and distribution of food, FMCG, healthcare, electrical appliances, and lifestyle products, supported by an extensive logistics network.
Over the years, different business units in DCH have developed different e-commerce sites on different platforms. DCH needs to integrate the backend systems to scale its online business, to create synergy among different business units, to enhance functions and features which are optimised for customers.
Tencent Cloud partners with Kema Pioneer (Wuhan) Software Technology Co., Ltd. to provide an omni-channel e-commerce system which supports rapid integration with different backend systems. Also, Tencent Cloud is backing up the e-commerce system with its strong public cloud capability.
The omni-channel e-commerce system has rich functionalities, OMO supported and flexibility to expand:
- The frontend of the e-commerce platform supports H5, PC, iOS, Android and WeChat Mini Program to meet the shopping needs of customers in different scenarios. It can combine with Tencent Cloud's live broadcast SDK capabilities for live e-commerce purposes.
Single backend management of order, content promotion and membership:
- Supports B2C and B2B2C model.
- Provides a unified user management, order OMS, content CMS, promotion and campaign management platform.
- Supports cross-BUs leverage and synergies.
“Middle Platform” design – a rapid integration with backend systems:
- The e-commerce solution adopts a middle platform design which can easily connect to the existing business or payment system of the enterprise to maximise efficiency and productivity.