Customer Introduction:
Smiles is e&'s full-service lifestyle SuperApp and one of the largest one-stop shops for the everyday needs of UAE residents and visitors. With 6,500 participating brands and over 15,000 partner outlets in the UAE, Smiles offers deals and rewards on food and grocery deliveries, home services booking, e& services as well as dining, shopping, entertainment, wellness, and travel benefits, making it a premier lifestyle SuperApp. Smiles is currently one of the most downloaded apps in UAE on both the playstore as well as the app store.
Smiles has over 5.5 million registered members currently and is open to all UAE citizens, residents, and visitors. New customers can download the Smiles SuperApp from the iOS app store, Android Play store, or Huawei AppGallery to enjoy great benefits immediately.
Challenge and Goals:
Why Tencent Clouds:
TCSAS is powered by Tencent Cloud's Mini Program framework, which has been instrumental in the success of Weixin/WeChat, one of the world's largest digital ecosystems with over 1.1 billion monthly active users. As a proven, modular platform designed to be versatile and intuitive, TCSAS will empower Smiles to replicate the success of Weixin/Wechat in the UAE, offering partner brands a plug-and-play solution to enhance engagement, boost customer retention, and drive higher returns on investment.
Highlighted Benefits:
“Our partnership with Tencent marks a strategic moment in Smiles’ revolution from a rewards platform to becoming a full-scale digital commerce enabler in the UAE.” Said Khaled Elkhouly, Chief Consumer Officer, e&UAE. “We’re bringing the expertise behind the world’s largest SuperApp, Weixin/WeChat, to create a more accessible digital ecosystem with Smiles. This means businesses, from global brands to local merchants, can integrate faster and reach customers more effectively without heavy investment or complexity. For consumers, it’s about making everyday life simpler—whether it’s discovering great deals, completing everyday chores, accessing services, or enjoying rewards—all in one place. Ultimately, this integration is set to reshape digital commerce in the UAE, a market driven by speed and convenience, by seamlessly connecting businesses and consumers in a more frictionless economy.”
Partnering with Tencent Cloud, Smiles is to better empower its network of 6,500 participating brands and 15,000 partner outlets to deliver value, convenience, and rewards to millions of users.