Customer Introduction
Orange is a major telecom provider in Europe, the Middle East and Africa, with over 291 million customers.
Challenges & Goals
Orange Middle East & Africa (OMEA), a leading multi-service telecom player in the region, has adopted TCSAS to build an open digital super app ecosystem: “Max It”. This new super app brings together the worlds of telecommunications, financial services, and ecommerce to meet all the daily needs of its users. “Max It” will integrate a diverse array of mini apps offering services spanning utilities, lifestyle services, ecommerce, and entertainment. This innovation enhances user engagement and experience by offering businesses a versatile platform to connect with consumers through seamless, everyday digital experiences. “Max It” is expected to reach and serve 45 million users by this year (2025), enriching experiences for businesses to connect with consumers.
Why Tencent Cloud
In 2024, Orange Middle East and Africa (OMEA) entered a strategic partnership with Tencent Cloud to enhance its super-app Max It. Together with our proven technological expertise in supporting Weixin’s ecosystem of over 1.1 billion monthly active Mini Program users, OMEA sought to create an open platform for a wide range of mini-apps on Max it. Tencent Cloud’s services allowed OMEA to elevate its partner and customer experience, and strengthened its position in the Africa market.
Highlighted Benefits