Customer Introduction
CGTrader runs an online 3D model marketplace for 3D designers from industries like film advertising, gaming, 3D printing, and CG industry-related buyers. Freelance 3D designers, design companies and 3D modeling hobbyists upload their works, set up descriptions, images, video previews and pricing. Buyers can choose from several file formats. The platform allows buyers to communicate with model authors directly. Buyers interested in 3D models can also bid on their price and negotiate with designers. Alternatively, buyers can post job offers and order custom models in a 3D job board.
With the support of a strong designer community, CGTrader enables creators to showcase their skills, connect with peers and monetize their work — while earning the trust of 200+ Fortune 500 brands worldwide.
Challenges & Goals
Before the integration of Tencent’s HY generative AI ability, CGTrader and the community of designers faced several industry-standard hurdles:
- Manual Production Bottlenecks: Traditional 2D concepts into 3D assets often required extensive manual effort, creating a "bottleneck" that slowed down the entire production lifecycle.
- Scalability Constraints: For both B2B and B2C buyers, sourcing high-quality 3D models at scale was difficult due to the time and technical expertise required for each individual asset.
- High Technical Barriers: The complexity of ensuring precise geometry and Physically Based Rendering (PBR) textures often meant that only highly specialized professionals could produce production-ready content, limiting the platform's overall output potential.
By strategically partnering with Tencent Cloud, CGTrader aims to solidify its market leadership by establishing the industry’s first AI-powered 3D creation workflow. This collaboration focuses on accelerating the modeling lifecycle, utilizing API-based generative services to rapidly transform 2D references into production-ready assets with professional-grade precision.
Why Tencent Cloud
CGTrader selected Tencent Cloud as its strategic partner primarily due to the high quality technology strength of Tencent’s HY and the exceptional quality of professional support provided by Tencent Cloud team. Driven by a steadfast commitment to excellence, CGTrader selected Tencent Cloud to leverage a generative engine that is globally recognized for setting industry benchmarks in 3D asset quality.
Furthermore, the selection was reinforced by the Tencent Cloud team’s collaborative and flexible approach. Tencent Cloud commitment to providing consistent guidance throughout the implementation process, combined with a genuine investment in CGTrader's success, ensured a seamless technological integration. This partnership allows CGTrader to maintain its commitment to excellence while leveraging a highly supportive and adaptable technical infrastructure.
Highlighted Benefits
The cooperation of CGTrader with Tencent Cloud establishes CGTrader as the first 3D model marketplace to offer a dedicated AI-powered creation workflow directly within its platform. Powered by Tencent Cloud’s proprietary generative AI model, Tencent HY 3D Global serves as the underlying generative engine of the integrated AI-powered 3D creation workflow, delivering API-based services for advanced 3D model generation. This enables the platform to convert 2D reference images into production-ready 3D assets with precise geometry and PBR textures, significantly accelerating the modeling lifecycle.
By leveraging Tencent HY 3D Global, designers and 3D professionals can significantly scale their output while reducing technical complexity and repetitive tasks, freeing up more time for high-value creative work. Meanwhile the partnership empower CGTrader to deliver a robust, production-ready solution to global B2B and B2C 3D buyers.