Mobile/Desktop
Last updated: 2025-09-18 17:24:26
The Tencent Effect SDK is supported on multiple platforms. Its pricing for mobile/desktop applications is as detailed below.
The Tencent Effect SDK is divided into 4 series: basic editions (A series), advanced editions (S series), avatar editions (V series), and X series capabilities. They differ in features. You can choose one that best fits your needs.
Basic A series packages offer basic beautification features and are suitable for customers that do not have high requirements for facial beautification.
Advanced S series packages offer advanced beautification features (including stickers and makeup effects) and are suitable for customers with high requirements for facial beautification.
Avatar V series packages offer virtual avatars, avatar customization, and facial expression mirroring. They are designed for applications such as avatar-based socializing and live streaming.
X series offers Tencent Effect services at the capability level, to give you greater flexibility and scalability.
The Tencent Effect SDK packages can be purchased on an annual basis. Among them, the basic A series packages A1 - 00, A1 - 01, A1 - 02, and A1 - 03, and the X series capability X1 - 01 can be purchased on a monthly basis. For pricing details, see Pricing.
You can integrate only the capabilities you need. For details, see Features.You need to purchase different licenses (packages) to use different editions of the Tencent Effect SDK.
Note：
The following packages are applicable to both Mobile and PC. However, a single License only supports binding to either a mobile or a PC, and does not allow a single License to be bound to both a mobile and a PC simultaneously. If multiple package names need to be accessed, the corresponding number of beauty effect Licenses must be purchased for binding.
Pricing
Basic A editions
Features | Edition | |||||||
| | A1 - 00 | A1 - 01 | A1 - 02 | A1 - 03 | A1 - 04 | A1 - 05 | A1 - 06 |
Basic | Beauty effects Brightening, smooth skin, and rosy skin | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Image quality adjustment Contrast, saturation, sharpness, sharpen, brightness, denoise，warmth, and Tint | - | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Basic face shaping Big eyes and slim face (natural, woman, and man) | - | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Filters (20 general filters by default) | ✓ （Supports only 10 general filters.） | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Extended | Stickers (10 free 2D general stickers of your choosing) | - | - | ✓ | ✓ | - | ✓ | ✓ |
| General face shaping (Face width, chin, hairline, nose size, nose position, face shape, lip position) | - | - | - | ✓ | ✓ | - | - |
| Segmentation/Virtual background (Three specified keying stickers for free) | - | - | - | - | - | ✓ | - |
| Makeup sets (Three specified makeup stickers for free) | - | - | - | - | - | - | ✓ |
Price | Monthly payment (USD/month) | 950 | 2,500 | 3,100 | 4,400 | - | - | - |
| Annual payment (USD/year) | - | 25,000 | 31,000 | 44,000 | 31,000 | 61,000 | 44,000 |
Advanced S editions
Features | Edition | |||||||
| | S1 - 00 | S1 - 01 | S1 - 02 | S1 - 03 | S1 - 04 | S1 - 05 | S1 - 07 |
Basic | Beauty effects Brightening, smooth skin, and rosy skin | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Image quality adjustment Contrast, saturation, sharpness, sharpen, brightness, denoise，warmth, and Tint | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Advanced face shaping Face--slim face (natural, woman, and man), face width, V shape, jaw retraction, chin, face length, face shape, hairline, wrinkles, smile lines Eye--big eyes, bright eyes, eye distance, outer eye corners, eye corners, eye width, eye height, eye position, eye bags Eyebrow--eyebrow angle, eyebrow distance, eyebrow height, eyebrow length, eyebrow thickness, eyebrow ridge Nose--slim nose, nose wings, cheekbones, nose position, nose bridge, nasion Lip--white teeth, lip shape, lip height, lip width, lip position, smile face | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Point makeup Lipstick, blush, threedimensional, hair color, eyeshadow, eyeliner, eyelashes, eyebrows，eyeball, eyelids,wocan | ✓ (No hair color) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Filters (20 general filters) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Stickers (10 specified 2D general stickers for free) | - | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Advanced stickers (Three specified 3D general stickers for free) | - | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Makeup Sets&Light makeup (Three specified makeup stickers for free) | - | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Extended | Gesture stickers (One specified gesture sticker for free) | - | - | ✓ | - | ✓ | - | ✓ |
| Segmentation/Virtual background (Three specified keying stickers for free) | - | - | - | ✓ | ✓ | ✓ | ✓ |
| Face recognition Recognition and output of 256 facial key points, whether the face is out of frame, and the proportion of high-visibility key points for eyes, mouth, and eyebrows | - | - | - | - | - | ✓ | - |
| Body shaping One-click slimming, long legs, slim legs, slim shoulders, small head, breast enlargement | - | - | - | - | - | - | ✓ |
Price(USD/year) | | 47,000 | 78,000 | 87,000 | 110,000 | 120,000 | 138,000 | 130,000 |
Avatar V editions
Features | Edition | |
| | V1 - 01 |
Basic | Virtual avatars Proprietary lightweight 3D rendering engine | ✓ |
Drive Capability | Facial keypoint recognition and expression mirroring Recognizes 256 facial keypoints and mimics facial expressions from 52 dimensions | ✓ |
Price(USD/year) | | 105,000 |
X series capabilities
No. | Capability | Description | Annual Payment (USD/year) | Monthly Payment (USD/month) |
X1 - 01 | Portrait keying | Accurately removes the background and applies a customizable virtual background in real time. | 30,000 | 3,000 |
X1 - 02 | Face recognition | Recognition and output of 256 facial key points, whether the face is out of frame, and the proportion of high-visibility key points for eyes, mouth, and eyebrows. | 50,000 | - |
X1 - 03 | Gesture recognition | Recognition and data output of 31 key points in the hand, automatic recognition of 14 common gestures. | 80,000 | - |
Materials
Material Type | Description | Price (Valid for One Year) | Quantity |
Filters | High-quality, high-performance filters with real-time image coloring | 16,000 USD | 10 (minimum order quantity) |
2D stickers | 2D stickers, widgets, and other effects based on facial feature detection | 16,000 USD | 10 |
3D stickers | 3D stickers, music, and other animated effects based on facial feature detection | 32,000 USD | 10 |
Makeup stickers | Trendy and natural makeup effects | 16,000 USD | 10 (minimum order quantity) |
Gesture stickers | Animated effects based on gesture recognition | 32,000 USD | 10 |
Keying stickers | Precise and real-time keying and virtual backgrounds | 32,000 USD | 10 |
Tencent Effect Studio
Product | Description | Price (Valid for One Year) |
Tencent Effect Studio | Empowers users to create customized special effect tools, varied templates, trendy makeup looks, interactive games, and more, based on the purchased AI capabilities. For detailed usage instructions, refer to the usage guidance of Tencent Effect Studio. | 31,000 USD |
Billing Details
The licenses will become active immediately after you purchase them.Please bind the package name in the console as soon as possible after purchase.
One Tencent Effect license can be bound to one mobile or desktop application. On mobile, a license can be bound to one bundle ID and one package name. On desktop, it can be bound to one Windows process name and one macOS bundle ID. Modifications are not allowed after binding. A license cannot be bound to a mobile application and a desktop application at the same time. If you need to use Tencent Effect with multiple applications, you need to purchase multiple licenses.
A license is valid for one year. After it expires, you need to purchase a new license; otherwise, the corresponding features will become unavailable.
Shadow packages: You can use two shadow packages for free if you purchase a Tencent Effect package that's priced 65,000 USD or higher. Please contact sales for the shadow packages. You need to provide the bundle ID/package name for both your official application and shadow applications. If you want to have more than two shadow applications, please purchase additional shadow packages (5,000 USD each).
Purchased materials are valid for one year. To continue using the materials after they expire, you need to purchase them again.
Materials can only be used with the license specified at the time of purchase. We prohibit all forms of material exchange, including but not limited to gifting, resale, and renting. Tencent Cloud reserves the right to take legal action against violators.
Billing Example
Suppose you purchased the Basic A series package A1-02 and bound the license (license A) to your application on January 1, 2022. Then on June 1, 2022, you purchased the Advanced S series package S1-01, got license B, unbound license A from your application, and bound license B to it.
License A is valid until 00:00:00 on January 2, 2023. With it, you can use the features of package A1-02, including basic beautification, image settings, basic beautification, filters, and stickers.
License B is valid until 00:00:00 on June 2, 2023. With it, you can use the capabilities of package S1-01, including basic beautification, image settings, advanced beautification, filters, stickers, advanced stickers, and makeup effects.
That means from January 1, 2022 to June 1, 2022, before you unbound license A, your application can use the features of package A1-02 (basic beautification, image settings, basic beautification, filters, and stickers). From June 1, 2022 to 00:00:00 on June 2, 2023, after you bound license B, your application can use the features of package S1-01 (basic beautification, image settings, advanced beautification, filters, stickers, advanced stickers, and makeup effects).
After unbinding license A, you can bind it to another application, which can use the features of package A1-02 until 00:00:00 on January 2, 2023.
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