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Tencent Effect SDK

Tencent Effect SDK leverages Tencent’s self-developed AI capabilities and real-time effects processing to offer a wealth of services for many video processing use cases.

Tencent Effect SDK Features
Natural Makeup Effects

Built on continuously improved technologies such as image fusion, image enhancement, and delicate deformation control, Tencent Effect SDK delivers smart makeup effects in addition to real-time beautification and face shaping, allowing users to quickly switch between different natural looks.

Stable Animated Stickers

Thanks to Tencent's highly optimized imaging technology and industry-leading 3D capabilities, animated stickers accurately follow facial keypoints to deliver an immersive and interactive sticker experience.

Easy to Use

Tencent Effect SDK is available as an offline SDK. It can be flexibly integrated into CSS, UGSV, and TRTC SDKs to quickly add support for beauty filters and effects in videos.

Personalized Material Design

Tencent Effect SDK comes with many materials, templates, and dedicated tools for creating effect materials. 2D/3D stickers and makeup materials can be conveniently customized and imported into the SDK.

Live Streaming

Tencent Effect SDK enables a more fun experience in video live streaming, interactive live streaming, video call, video conferencing, and other real-time video use cases.


  • It can be easily integrated into Tencent CSS, TRTC, and UGSV SDKs to quickly bring effects to a multitude of streaming scenarios.
  • It uses industry-leading 3D capabilities to display gorgeous filters, including animated stickers that always stay on facial keypoints, delivering an immersive and interactive sticker experience.

Interactive Chat

Tencent Effect SDK is adaptive to mobile messaging, allowing users to share captivating photos and videos with special effects.


  • It offers seven filters for face slimming, face shortening, and other face shaping effects, allowing users to easily adjust many aspects of their beauty and appearance.
  • A variety of effects help enhance the user experience of live streaming, short videos, and video calls, including filters, real-time rendering of beauty and makeup effects, AI recognition of facial features, animated stickers, gesture recognition, and smart keying.

Short Video

Tencent Effect SDK enriches creative short videos with fantastic lighting and shadow effects.


  • Users can shoot short videos that are beautified in real time on their mobile devices.
  • Users can use beauty filters, animated stickers, effect plugins, green screen keying, smart editing, and splicing to create unique and creative videos.


Tencent Effect SDK introduces a higher level of immersion during gameplay and streaming to unleash more fun.


  • Users can record, beautify, and edit live gaming videos with effects and materials and share highlights with their followers.
  • A variety of effects enable gamers to make exciting videos and ignite discussion from their viewers.

AI Camera

Tencent Effect SDK quickly locates facial features, smooths and brightens the skin in real time, and applies filters to make photos unforgettable.


  • It uses AI to recognize facial features and offers a massive material library and other rich AI features, such as 3D capabilities, process control, and animated effect import, making effect customization effortless.
  • Leveraging Tencent’s AI and makeup technologies, users have access to powerful special effects for virtually every use.


Tencent Effect SDK features smart portrait keying, allowing users to easily change the meeting background.


  • It offers diverse feature modules and basic features such as beauty filters, makeup filters, and stickers so that users can look their best in video meetings.
  • It is capable of accurate portrait keying and segmentation, which enable users to customize and blur the background in images and videos.


Different facial elements, including facial features, face shape, and skin texture, can be adjusted so that users can enhance their look in both videos and photos.

Smart Beauty Filters

Tencent Effect SDK supports a rich variety of premium LUT filters for videos and photos. It enables real-time image coloring and intensity adjustment which are made outstanding with Tencent’s image enhancement technology.

Special Effect Filters

Abundant animated materials and preconfigured 2D/3D animated stickers are readily available. Effects are rendered for preview in real time to ensure a smoother user experience.

Animated Stickers

With a wide selection of trendy makeup looks, Tencent Effect SDK supports full/partial makeup effects for videos and photos. Smart makeup effects are made even more natural thanks to Tencent’s cutting-edge image fusion technology.

Natural Makeup

Faces can be keyed in real time with refined edge processing, and backgrounds can be easily customized.

Smart Segmentation
Core Technologies

Tencent Effect Open Platform

It implements stickers, beauty filters, video editing templates, and other effects for apps in the Tencent ecosystem. It provides high-performance AI capabilities through its preconfigured, proprietary, and efficient image processing framework. In addition, it has an abundance of materials to adapt to different shooting scenarios, delivering convenient out-of-the-box services for a wide range of industries.

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