A change in a trademark logo does indeed constitute a trademark change. A trademark includes not only the word mark but also the graphic mark, which can be a logo. Any alteration in the visual appearance of the trademark, such as a logo, can affect its distinctiveness and recognition.
For example, if a company's trademark logo originally featured a specific color scheme and typography, and the company decides to change the color or font without retaining the original elements that consumers associate with the brand, this would be considered a change in the trademark.
In the context of cloud services, if a company uses a trademarked logo in its cloud-based applications or marketing materials hosted on platforms like Tencent Cloud, any changes to that logo would need to be registered as a trademark change with the appropriate authorities to maintain legal protection and brand consistency.
For businesses looking to manage their trademarks effectively, especially in the digital and cloud environments, services like Tencent Cloud's Trademark Management can provide support in tracking changes, monitoring potential infringement, and ensuring compliance with trademark laws.