The Tencent Games Multimedia Content Security Solution identifies and blocks in - game advertisements through multiple advanced technologies.
Identification
- Image Recognition Technology
- It uses image recognition algorithms to scan the in - game interface. For example, it can analyze the visual features of elements on the screen. If there are suspicious pop - up images that match the characteristics of known advertisements, such as certain logos, text patterns, or color combinations commonly used in advertisements, the system can flag them. For instance, if a pop - up with a well - known brand logo and promotional text suddenly appears in the middle of a game level, the image recognition module can detect it.
- Text Recognition Technology
- The solution employs Optical Character Recognition (OCR) to extract and analyze text within the game. It can recognize text in different languages and fonts. If there are text elements that contain advertising - related keywords like "discount", "promotion", or the name of a commercial product, it will be identified as a potential advertisement. For example, if a text box in the game says "Get 50% off on our new product now!", the OCR technology will pick up on this and mark it for further review.
- Behavioral Analysis
- The system monitors the behavior of in - game elements. If an element behaves in a way that is typical of advertisements, such as suddenly popping up, flashing, or redirecting the player to an external link when clicked, it is considered suspicious. For example, if a small window in the game suddenly appears and starts playing a video ad when the player accidentally clicks on a non - relevant area, the behavioral analysis module can detect this abnormal behavior.
Blocking
Once an in - game advertisement is identified, the solution can take immediate action to block it.
- Real - time Blocking
- It can prevent the advertisement from being fully displayed on the player's screen. For example, if an ad is trying to pop up, the system can close it before it becomes visible to the player.
- Filtering at the Source
- The solution can also work at the data level to filter out advertisement - related data before it reaches the game client. This ensures that the advertisement never has a chance to enter the game environment.
In addition, Tencent Cloud provides a series of security services that can be integrated with this solution. For example, Tencent Cloud's Anti - DDoS service can protect the game servers from being overwhelmed by malicious traffic that might be used to deliver advertisements. And Tencent Cloud's Content Delivery Network (CDN) can ensure the smooth delivery of legitimate game content while the multimedia content security solution takes care of blocking advertisements.