What is the reason for the failure of trademark registration main template review? How to deal with it?

The failure of a trademark registration main template review typically occurs due to several common reasons:

1. Non-compliance with formal requirements: The application form or template may lack necessary details, such as the applicant's full legal name, address, clear description of the goods/services, or proper classification under the Nice Classification system.
   Example: If the applicant fails to specify whether the trademark is for "software" (Class 9) or "consulting services" (Class 35), the review may be rejected.

2. Unclear or non-distinctive trademark: The mark may be generic, descriptive, or lack distinctiveness, making it ineligible for protection.
   Example: A trademark like "Best Coffee" for a coffee shop may be rejected because it describes the service rather than uniquely identifying the brand.

3. Similarity to existing trademarks: The proposed mark may resemble an already registered trademark in the same class, leading to a likelihood of confusion.
   Example: Registering "AppleTech" for electronics might conflict with an existing "Apple" trademark in Class 9.

4. Improper use of prohibited elements: Some marks may include offensive language, national symbols, or other restricted content.

How to Deal With It?

• Review and revise the application: Ensure all required fields are completed accurately and the trademark meets distinctiveness criteria.
• Conduct a trademark search: Use official databases (e.g., national trademark offices) to check for conflicts before applying.
• Consult a trademark attorney: Professionals can help refine the application and address legal issues.
• Use cloud-based trademark management tools: For businesses managing multiple trademarks, platforms like Tencent Cloud's intellectual property solutions can streamline the process, provide compliance checks, and offer secure storage for trademark documents.

If the rejection is due to technical errors, resubmit the corrected application. For substantive issues (e.g., similarity), consider modifying the trademark or narrowing its scope.