Push notification services allow applications to send messages or alerts to users' devices even when the app is not actively running. These messages are delivered through a combination of client-side and server-side components, often leveraging operating system-specific services like Apple Push Notification Service (APNs) for iOS and Firebase Cloud Messaging (FCM) for Android.
A messaging app like WhatsApp uses push notifications to alert users when they receive a new message. When a friend sends a message to a user, WhatsApp's backend server sends the message content to APNs (for iOS devices) or FCM (for Android devices) using the user's device token. The operating system then displays a notification on the user's device, prompting them to open the app.
For scalable and reliable push notification delivery, cloud services like Tencent Cloud's Mobile Push can be used. It provides a unified platform to send notifications to iOS, Android, and other platforms, simplifying the management of device tokens and message delivery. It also offers features like message targeting, analytics, and A/B testing to optimize notification strategies.