Yes, the quality of cloud on-demand video can be improved through transcoding. Transcoding is the process of converting video files from one format or bitrate to another, optimizing them for different devices, network conditions, and user preferences.
For example, a high-bitrate 4K video may not play smoothly on a mobile device with limited bandwidth. By transcoding the video into lower bitrates (e.g., 720p or 1080p) and adaptive streaming formats like HLS or DASH, the video can adjust dynamically to the viewer's network speed, ensuring smoother playback without buffering.
In the cloud, Tencent Cloud offers Media Processing Services (MPS), which include advanced transcoding capabilities. It supports AI-enhanced transcoding to optimize video quality, reduce file size, and deliver adaptive bitrate streaming. This ensures a better viewing experience across devices and networks.