Operational analytics focuses on real-time or near-real-time data analysis to improve day-to-day business processes and operations. It helps organizations monitor performance, detect issues, and make immediate adjustments. For example, a logistics company might use operational analytics to track delivery times, identify delays, and reroute vehicles dynamically to ensure on-time deliveries.
Business analytics, on the other hand, involves analyzing historical and current data to support strategic decision-making and long-term planning. It often includes predictive and prescriptive analytics to forecast trends and recommend actions. For instance, a retail business might use business analytics to analyze customer purchasing patterns over time and predict future demand for certain products.
In the cloud industry, Tencent Cloud provides services like Tencent Cloud Real-Time Analytics (Tencent Real-Time Compute, TRC) for operational analytics, enabling low-latency data processing. For business analytics, Tencent Cloud Data Lake Analytics (DLA) and Tencent Cloud Big Data Processing Service (TBDS) help with large-scale data analysis and insights generation.