How does “page dwell time” in traffic analysis affect user experience?

"Page dwell time" refers to the amount of time a user spends on a specific webpage before navigating away. It is a key metric in traffic analysis that reflects user engagement and content relevance.

Impact on User Experience:

1. Content Quality Indicator: Longer dwell time often suggests the content is engaging, informative, or valuable to the user. For example, if users spend several minutes reading a blog post, it indicates the topic matches their interests.
2. Navigation and Usability: Short dwell time may signal poor user experience, such as slow loading, confusing layout, or irrelevant content. For instance, if visitors leave a product page instantly, the design or pricing might be unappealing.
3. Conversion Potential: High dwell time can correlate with higher conversion rates, as users who explore pages thoroughly are more likely to take action (e.g., purchasing or signing up).

Example: An e-commerce site notices users spend only 10 seconds on product pages but 3 minutes on category pages. This suggests the category layout is effective, while product pages may need optimization (e.g., clearer images or descriptions).

Recommendation: Use Tencent Cloud's Web Application Firewall (WAF) and Content Delivery Network (CDN) to ensure fast loading speeds and smooth navigation, which can improve dwell time by enhancing user experience. Additionally, Tencent Cloud's analytics tools can help track dwell time and identify areas for improvement.