The "conversion funnel" in traffic analysis is a model that visualizes the stages a user goes through before completing a desired action, such as making a purchase, signing up, or downloading an app. It helps identify drop-off points and optimize user journeys.
Structure of a Conversion Funnel
- Awareness – Users discover your product/service (e.g., via ads, social media, or search engines).
- Interest – Users engage with your content (e.g., clicking a link, reading a blog, or watching a video).
- Consideration – Users explore further (e.g., visiting product pages, adding items to a cart).
- Intent – Users take a step toward conversion (e.g., starting checkout, filling out a form).
- Conversion – Users complete the desired action (e.g., purchase, signup).
Example
For an e-commerce store:
- Awareness: User sees a Facebook ad for a product.
- Interest: User clicks the ad and lands on the product page.
- Consideration: User reads reviews and adds the product to the cart.
- Intent: User proceeds to checkout.
- Conversion: User completes payment.
Tools & Optimization (Tencent Cloud Recommendation)
To track and optimize funnels, use Tencent Cloud Data Lake Analytics (DLA) for querying user behavior logs, Tencent Cloud CLS (Cloud Log Service) for log collection, and Tencent Cloud CA (Client Analysis) for real-time user journey tracking. These services help identify bottlenecks and improve conversion rates.