Customer Introduction
Headquartered in Stockholm, Sweden, Bambuser harnesses the power of engagement to deliver personalized, interactive shopping experiences that drive conversions and revenue. Its virtual commerce platform enables brands to connect with customers wherever they are, continually optimizing their shopping experiences with the latest technology. Their platform also powers real-time events globally, like retail showcases and real-time news to drone shots, product launches, immersive virtual-reality shows, and shoppable catwalks.
Challenges & Goal
As Bambuser gears up to enter the Chinese market, it aimed to:
Why Tencent Cloud
In response to an increased number of requests from international brands, Bambuser is planning to enter the Chinese market, aiming to provide brand customers with a similar livestreaming e-commerce service but within their own domain.
To this end, a partnership has been agreed with Tencent Cloud to establish a solid foundation for Bambuser's services in China. Tencent Cloud’s secure and scalable cloud infrastructure for seamless livestreaming and reliable CSS and VOD solutions to support high-quality, low-latency video streaming can enable a rapid launch of the service for Bambuser by using Tencent Cloud's easy-to-deploy and excellent media service capabilities. Tencent’s strong presence in China will also help brands localize their live shopping experiences.
Highlighted Benefits
Since partnering with Tencent, Bambuser has successfully supported some globally famous European brands to do the livestreaming in China within their own app and web, enhancing their brand independence through strategic innovation. The partnerships with Tencent Cloud’s robust livestreaming solutions also strengthen their global expansion efforts.