Payment Analysis
This feature provides virtual payment data for the mini game over the last 30 days, with filtering options for different operating systems.
Statistical dimensions and metrics
Dimensions
Dimensions | Dimension description |
Time | Yesterday, Last 7 days, Last 30 days, Custom (any time period within the last 30 days), excluding the current day. |
Operating system | Android, iOS |
Metrics
Metrics | Metric description |
Virtual payment amount | Total amount paid by all users in mini games, excluding revenue sharing |
Number of paying users | Number of users who made payments within the mini game |
Number of new paying users | Number of users who made their first payment in the mini game |
New user payment revenue | Total payment revenue from users who made their first payment in the mini game, before revenue sharing. |
Proportion of new paying users | Ratio of new paying users to total paying users, expressed as a percentage (New paying users / Total paying users × 100%). |
Retention rate of new paying users | Proportion of newly added paying users (those who first accessed the mini game) who return to the mini game on the Nth day (or week, month) after their initial visit |
Paying ARPPU (Average Revenue Per Paying User) | Payment revenue / Total paying users |
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