tencent cloud

In 2022, Chinese enterprises experienced rapid growth in spending on Customer Data Platforms (CDP) applications. Compared to 2021, the Chinese CDP software market grew by 36.1%, reaching 1.64 billion RMB. The growth and vendor share in the CDP market in 2022 indicate that after the pandemic, businesses and organizations consider unifying first-party customer data through packaged CDP application software as one of the most important and valuable investments to improve customer experience. This IDC research showcases the market share of leading vendors in the Chinese CDP market in 2022 and analyzes the competitive landscape of the CDP market. It provides an analysis and evaluation of the market performance of leading vendors in 2022, serving as a reference for customer experience management departments and related organizations in selecting CDP suppliers.

Tencent Qidian entered the CDP field in its first year, leveraging Tencent's technological expertise and rich experience in various application scenarios to provide integrated product suites and industry solutions. In 2022, Tencent Qidian's market share in the CDP market exceeded 10%, with a year-on-year growth of 252.7%, making it the fastest-growing vendor in China.

Read this report, you will learn

· Overview of vendor share in the Chinese Customer Data Platform market in 2022

· Recommendations from IDC to technology providers

· Key vendors that shaped 2022

· Market environment

· Major market changes

· Research methodology and market definition.