Shengqu Games is a world-leading online game developer, operator, and publisher. In line with the philosophy of "Technology empowers culture", the company is implementing the three strategies of "excellence", "globalization", and "new culture" and leveraging technology to inspire cultural vitality. It has a vision to become a technology and culture company that delivers a premium interactive experience.
The traditional gaming mode relies heavily on the storage capacity, GPU computing power, and other performance metrics of the players' local devices, which greatly restricts their gaming flexibility. Moreover, game content can be displayed only in the format of rich media in game promotion. To try out the game, users have to go through complex download and registration processes, leading to relatively low conversion rates.
Based on Tencent Cloud's powerful PaaS capabilities, Shengqu Games is connected to the Game Streaming SDK to implement its cloud games on Android applications and HTML5 pages. Players only need to open the HTML5 page to try out the game without the need to download.
Through the DaoYu cloud gaming platform, Shengqu Games has rolled out a host of blockbuster cloud games, including the Legend of Mir, Return of the Legend, and Final Fantasy XIV. Tencent Cloud also provides support for its advertising campaigns on UGSV platforms and search engines, significantly boosting the conversion rate.
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