Customer Introduction
Established in 2012, TK101 provides digital marketing solutions for companies around the world, with a particular focus on China and Korea. Some of their expertise includes Naver SEO, Baidu advertising, YouTube SEO, and China and Korea ICO marketing. They provide solutions to boost brand awareness on Chinese and Korean platforms like WeChat, Weibo, Douyin, Naver, Facebook, Instagram Kakao and YouTube.
Challenges & Goal
TK101 has faced difficulties with large-scale data processing: diverse, multifaceted, and global. Real-time analysis of data of this scale has also proved also a challenge. Traditional IT infrastructure systems have struggled to process and analyze the rapidly increasing and complex data in real-time. This hindered the effective execution of TK101’s marketing strategies.
Why Tencent Cloud
TK101’s client companies were drawn to Tencent Cloud’s PaaS products. Within the media product group, they adopted a new service that allows for easy implementation of chat services, one of Tencent’s key strengths. This has provided an efficient solution for clients who previously needed to build their own chat services.
The easy and quick demo experience of the SDK simplified implementation has also allowed TK101’s clients to create an environment where their development teams focus on core development. By enabling efficient utilization of infrastructure system resources, Tencent Cloud allows clients to invest more resources into their core businesses, leading to enhanced market competitiveness.
Highlighted Benefits
Tencent Cloud boasts powerful data processing capabilities and the scalability to encompass these complexities. Therefore, client companies can analyze vast amounts of data in real-time and establish prompt and accurate marketing strategies.
Many client companies targeting the global market find this capability incredibly helpful for efficient data analysis and operating large-scale services and observe significant improvements in their business performance.