Customer Introduction
Blooming Talk is a next-generation mobile entertainment platform dedicated to bridging the gap between fans and artists. By combining direct engagement with advanced Artist Personas, the platform offers a limitless communication experience where fans can interact without time constraints, fostering a genuine friendship with their favorite artists. Serving a diverse audience across Korea, China, the United States, and other international markets, Blooming Talk is redefining the digital fan experience.
Challenges & Goals
In the fast-paced world of entertainment, the "fan economy" relies on immediacy. Fans demand instantaneous updates and uninterrupted conversations with their idols. For Blooming Talk, messaging isn't just a feature; it is the core product experience.
However, building a global messaging infrastructure presented significant technical hurdles:
Building a proprietary distributed architecture to handle this load would require immense engineering investment and ongoing maintenance—resources that Blooming Talk preferred to allocate toward user-facing innovation and unique product features.
Why Tencent Cloud
To solve the "build vs. buy" dilemma, Blooming Talk selected Tencent Cloud Chat (IM) as its messaging backbone. The decision was driven by these key factors:
Global-Scale Reliability Backed by Battle-Tested Infrastructure
Tencent Cloud Chat (IM) is built on the same messaging technology that powers Tencent’s ecosystem, serving over 1 billion monthly active users and processing more than 550 billion messages per day at peak. This proven infrastructure ensures low latency, high availability, and consistent message delivery regardless of location—supporting fans and artists whether they are in Seoul, Los Angeles, or anywhere around the globe. For Blooming Talk, this translates into predictable performance even during traffic surges driven by artist updates or viral moments.
Rapid Integration Across Multiple Platforms
To support a multi-market launch, Blooming Talk needed a messaging solution that could be implemented quickly across iOS, Android and other major supported platforms. Tencent Cloud Chat’s SDKs, documentation, and sample code enabled the team to integrate essential messaging functions—including one-to-one chat, notifications, and synchronization—without developing these components from scratch, significantly reducing engineering time.
Enterprise-Grade Messaging Features
Tencent Cloud Chat(IM) provides the core capabilities that power Blooming Talk’s fan interaction model：
Elastic Scalability
As Blooming Talk grows its artist roster and expands into new markets, Tencent Cloud Chat automatically scales to match increases in messaging volume, preventing infrastructure from becoming a bottleneck. Our pricing model allows Blooming Talk to align infrastructure expenditure with actual usage.
Highlighted Benefits
"We chose Tencent Cloud to ensure stable and low-latency communication for our global fandom platform. Tencent Cloud's Chat feature was easy to integrate, allowing us to quickly build a robust real-time messaging system that handles high traffic smoothly. I highly evaluate Tencent Cloud for its reliability and excellent global scalability, which is essential for our business growth," said Daemyung Jang, CTO of BLOOMING CHATBOT Pte. Ltd.
In today’s entertainment landscape, fans expect instantaneous and reliable digital interactions with the artists they follow. Blooming Talk—a next-generation fan communication platform—selected Tencent Cloud Chat (IM) to power its global messaging experience, ensuring stable, real-time engagement across regions.
By integrating Tencent Cloud Chat (IM), Blooming Talk successfully launched a robust, real-time communication platform capable of handling the demands of global fandom.
Uninterrupted Engagement: Artist updates and fan messages are delivered consistently, even during viral moments and high-traffic surges, reinforcing the platform's authenticity.
Resource Optimization: Freed from the burden of managing complex backend infrastructure, Blooming Talk’s engineering team shifted their focus to product differentiation—improving UI designs and developing new interactive features.
Cost Efficiency: The flexible pricing model allowed the company to align infrastructure costs with actual usage as they expanded into new markets.