tencent cloud

Overview

Proper message push can quickly improve user activity, increase conversion rate, and bring other benefits at a very low cost. However, improper message push will adversely affect product reputation, and even sharply increase the application uninstalls.
Tencent Push Notification Service provides the following capabilities for you to implement proper push in a secure and efficient manner:

• Frequency capping: limits the pushes to avoid annoying users
• Message deduplication: blocks identical pushes caused by misoperation at the system level
• Specified time range: sets a time range that allows pushes to avoid disturbing users late at night.

Use Instructions

Frequency Capping

Background

Ecommerce applications often need to push promotion and marketing messages to targeted groups that are selected according to their browsing habits, shopping frequency, and other information. As a result, the same user may receive multiple push notifications in a short period of time, which seriously affects user experience and even causes the user to turn off notifications or uninstall the application.

Directions

1. Log in to the Tencent Push Notification Service console.

2. Select Message Management > Push Settings on the left sidebar.

3. Click Enable in the Frequency Capping section.

4. Enter an integer within 1-100 or keep the default value 3 in the text box of Max Pushes to a Device per Day. Select a push plan to which the setting applies, and click Save to complete the configuration.

Message Deduplication

Background

News and video applications usually need to preemptively reach out to users with breaking news or hot issues for users to quickly get the latest and most concerned information. However, receiving repeated pushes in a short period may irritate users. This feature avoids duplicate pushes to users.

Directions

1. Log in to the Tencent Push Notification Service console.
2. Select Message Management > Push Settings on the left sidebar.
3. Click Enable in the Message Deduplication section.

After this feature is enabled, the system will block identical pushes to the same recipients within 1 hour to prevent users from receiving repeated pushes in a short period.

Note：

This applies only to pushes to all devices, to multiple accounts, by tag combination, or by user group.

Specified Time Range

Background

Tools or applications with system notification requirements usually need to notify users when the user or system function status changes. However, pushing notifications late at night will disturb users, thus damaging the reputation of the applications and even causing uninstallation. This feature sets a time range that allows pushes to avoid disturbing users late at night.

Directions

1. Log in to the Tencent Push Notification Service console.
2. Select Message Management > Push Settings on the left sidebar.
3. Click Enable in the Specified Time Range section to set a time range that allows pushes, and click Save. The pushes outside the specified time range will not be delivered.

   Note：

   The Specified Time Range is a period that allows pushes to deliver rather than to reach devices. For example, if the time range is set to 15:00-16:00, only push tasks created within this period will be delivered, and other push tasks will be blocked.