tencent cloud

Customer Introduction

Operated by DONUTS Co., Ltd., MIXCHANNEL creates a live video community that is very popular among young people in Japan, with more than 17 million cumulative users and 5 million monthly visitors.

Challenges & Goals

MIXCHANNEL strives to provide users with new, exciting features that will make their interactions with the app more engaging. MIXCHANNEL hopes to leverage Tencent Cloud’s reliable, low-latency audio and video services to create more enjoyable experiences in the app, while reducing the maintenance and development costs in the process.

Why Tencent Cloud

Tencent Cloud provides MIXCHANNEL with secure, reliable and high-speed communication solutions including Tencent Real-Time Communication (TRTC) that features an end-to-end latency of less than 300 ms and outstanding anti-network jitter and anti-packet loss performance, as well as the ability to connect to Cloud Streaming Services (CSS) and Video on Demand (VOD) to meet the needs of MIXCHANNEL in additional business scenarios. MIXCHANNEL also has access to a range of other exceptional services, including: excellent SDKs that help reduce developers’ time spent on application development; Live Event Broadcasting (LEB) that features an ultra low end-to-end latency of less than 500 ms, significantly shorter than the playback latency in traditional live broadcasting which is up to tens of seconds, and utilizes Tencent Cloud’s transmission optimization algorithm and multi adaptive bitrate function to optimize the QoS indicators for live streaming; and sophisticated Streaming Services and VOD that comprehensively enhance the app’s user experience in diverse audio and video scenarios.

Highlighted Benefits

MIXCHANNEL strives to provide users with new, exciting features that will make their interactions with the app more fun and fulfilling. MIXCHANNEL hopes to leverage Tencent Cloud’s reliable, low-latency audio and video services to create more enjoyable experiences in the app, while reducing the maintenance and development costs in the process.

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