Tencent Push Notification Service supports adding custom parameters to the push text. After you bind custom parameters to the device and create a push, the device will display the message with custom parameters. This makes the push more attractive, so users are more likely to click on it.
Use Cases
Ecommerce
To increase the payment rate for items in cart, you can use the following template:
Hi, @{{nickname}}, there are only {{productnum}} left in stock for the {{productname}}in your cart.
Wanna buy it now?
The push message Tommy receives is as follows:
Hi, @Tommy, there are only 6 left in stock for the penguin doll in your cart. Wanna buy it now?
Gaming
To reactivate inactive gamers through push, you can use the following template:
Hi, @{{nickname}}, you have not logged in to the game for{{offline_days}} days. We have prepared {{gift_num}} gift packages for you.
Come claim them. >>>
The push message Tommy (who has been inactive for 3 consecutive days) receives is as follows:
Hi, @Tommy, you have not logged in to the game for 3 days. We have prepared 6 gift packages for you. Come claim them. >>>
Social networking
To reactivate users who have not opened the application for 3 consecutive days through push, you can use the following template:
Hi, @{{nickname}}, {{friend_num}} friends of yours posted {{story_num}} updates while you were away.
Come check them out. >>>
The push message Tommy receives is as follows:
Hi, @Tommy, 8 friends of yours posted 20 updates while you were away. Come check them out. >>>
2. Go to Message Management > Attributes Management and click Add User Attribute.
3. In the Add User Attribute dialog box, enter the attribute name and description, and click OK. Then you can view the created time, attribute name, attribute description and number of devices on the User Attribute Management page. You can edit or delete an attribute at any time.
Binding user attributes
Before pushing a custom message, you need to bind the user attributes to devices using either of the following methods:
Method 1: using client APIs:
For the iOS SDK, see here.
For the Android SDK, see here.
Method 2: using the RESTful API
To bind user attributes via the RESTful API, see here.
Directions
Setting the policy in the console
1. Go to Message Management > Task List and click Create Push.
2. Insert the user attributes on the right of the Notification Title or Notification Content field.
Note:
One push supports adding up to 5 attributes at a time.
3. Set to deliver the default notification or content if no user attribute is matched.
4. Click Test Preview, double check the information, and click Confirm.
Setting the policy with RESTful APIs
To enable the custom notification via the API, set ntf_wt_attrs to true and add the following fields to message.
Parameter
Type
Required
Description
default_content
string
Yes
The default message content will be sent to devices if no user attribute is matched.
default_title
string
Yes for Android, and No for iOS
The default message title will be sent to devices if no user attribute is matched.
default_subtitle
string
No
The default message subtitle will be sent to devices if no user attribute is matched.
For more information about other message fields, see the “message: message body” section in Push API.
Yes
No
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